Private working room · Prepared for Spendrups Bryggeri · June 2026

Välkommen.
AI-native logistics for Spendrups' next chapter.

You've built one of Europe's most advanced breweries. This room shows how Shipsy brings the transport layer above it up to the same standard — and what it's worth.

~400M L
Litres distributed / year
~5,000
Customer orders / day
7+9
Internal + external terminals
~€2.2M
Indicative annual benefit
<12mo
Typical payback
Prepared for
Tor Brambeck · Niklas Nyqvist & team
By
Shipsy — AI-native TMS & WMS
Status
Confidential · share internally
01 — Context / Vår förståelse

Our understanding of how Spendrups runs today

From our 18 May session — your own picture of the operation, set against what's public about your investment and ambition.

  • 24-hour, pull-only distribution. Production ships only on confirmed orders — ~50% retailer-collected (out of scope), the rest common distribution to Systembolaget + HoReCa, plus reverse logistics (kegs, returns).
  • A cross-dock network, no DC inventory. 7 internal + 9 external terminals; internal on your own fleet, external on theirs.
  • The driver layer is still paper. Paper PODs are re-keyed downstream by a separate team — no driver app, no digital trace.
  • Fragmented transport tech. Infor M3 (now cloud), three local TMS (largest: Opter), WMS on Fidaware + Systore — glued together by the bespoke "Spider" app, which is end-of-life.
  • Fleet utilisation swings hard. Full in summer, half-empty in January — no route bundling, no inter-terminal empty-leg optimisation.

Public signals

€170M
invested in Grängesberg — now one of Europe's most advanced, sustainable breweries.
45,000
pallet slots in a 38m automated vertical warehouse, handling 300 pallets/hour.
FT #1
ranked Europe's leading beverage company on climate (Financial Times, 2025).
Sep '24
new CEO Henrik Åström — operational transformation mandate.
Storage is world-class. The transport orchestration layer above it is the missing investment — not a new one.
02 — Value levers / Värdehävstänger

Six levers, mapped to what you raised

Each one ties directly to a pain point from our conversation — and to a line in the business case further down.

🚚

Fleet utilisation

Route optimisation, multi-customer trip bundling and empty-leg optimisation between terminals — lifting off-peak utilisation toward ~90%.

Biggest € lever
📱

Driver app & e-POD

Kill the paper trail: digital proof of delivery, geofencing, live tracking and automated slot-change handling.

Heineken: −50% failed deliveries
🧩

Platform consolidation

One end-to-end platform replacing three local TMS and the end-of-life "Spider" — process-first, then modules.

De-risks Spider EOL
🔄

Unified reverse logistics

Deliveries, empty-crate pickup and keg returns in a single workflow — Niklas's "one program for everything".

One workflow
🧾

Freight settlement

Auto-audit external-terminal carrier invoices against PODs and contracts; recover leakage; resolve disputes.

Agentic
🗼

Agentic control tower

A live operations layer that detects exceptions and acts — AgentFleet across driver, customer, settlement and control tower.

Coca-Cola: −30% manual effort
03 — A day in the life / En leverans

Where Shipsy plugs into one Spendrups delivery

Tap a step to see the module that lights up. From Grängesberg to a Stockholm bar — and the keg back again.

01
🏭

Grängesberg

Order ingestion
WMS
02
🏗️

Cross-dock

Terminal handoff
Route optimisation
03
🛻

On the road

Last leg
Driver app · e-POD
04
🍺

Systembolaget / HoReCa

Delivery
Customer experience
05
♻️

Return leg

Kegs & crates
Reverse + settlement
04 — The seasonality problem / Säsongskurvan

"Full in summer, half-empty in January"

Your words. The fleet you size for Midsummer sits idle in winter — that gap is the route-optimisation prize.

Today — fleet utilisation With Shipsy — optimised
  • ~45% in January. Half-empty trucks running fixed routes.
  • ~100% in summer. Maxed out — even renting overflow warehousing.
  • ~85% year-round is what optimised routing, bundling and empty-leg sharing typically unlock.
05 — Sustainability / Scope 3

A board-level number you can't yet measure

Your SBTi-validated targets put Scope 1+2 nearly to bed — the value chain is now the whole game, and you've publicly named purchased transport as a lever. But with no TMS, there's no per-shipment carbon data to report against it.

Shipsy is the measurement layer: route optimisation and higher fleet utilisation cut km and fuel — Scope 1 on your own fleet, Scope 3 on the external-terminal fleet — and make transport emissions auditable for SBTi and CSRD. Cost stays the headline; this is the multiplier that gets the CEO leaning in.

−92.5%
Scope 1+2 by 2030 (abs, vs 2019) — SBTi-validated; 94% already achieved
−33%
Scope 3 (abs) by 2030 — the value-chain target
~99.5%
of total footprint sits in Scope 3 — transport is a named lever within it
FT #1
Europe's leading beverage company on climate (2025)
06 — Solution & proof / Bevis

One AI-native platform — proven in beverage at scale

TMS + WMS with an agentic layer (AgentFleet) sitting on top of your existing stack — no rip-and-replace, modular rollout at your pace.

🗼

Control Tower — ATLAS

Live plan-vs-actual visibility, exception detection and autonomous escalation across every terminal and fleet.

📱

Customer & Driver — CLARA

Driver app with e-POD and geofencing; proactive customer comms and Uber-style live tracking.

🧾

Settlement — NEXA

Automated freight audit, leakage detection and dispute resolution against PODs and contracts.

Reference · Beverage

Heineken — primary + secondary distribution

The closest analog to your model: time-windowed delivery, reverse logistics, own + carrier fleet, driver app end-to-end.

−50%Failed deliveries
−28%LSP idle-time pay
+8%On-time delivery
Reference · CPG

Coca-Cola GCC — end-to-end network

Planning, execution, settlement and control tower across the GCC — the benchmark behind our route-optimisation numbers.

$5MAnnual savings
−30%Manual effort
+15%Drops / delivery
Also relevant to your pull-only, no-forecast model
Lux Post — real-time, no-forecast dispatch Gartner — TMS Magic Quadrant, 2023·24·25 250+ enterprise customers ~5B shipments / year
07 — The business case / Räkna själv

Size it yourself

A first-cut model from the figures you shared. Move the sliders to your own numbers — everything recomputes live. Preliminary; we firm it up in the diagnostics workshop.

€21.0M
Own fleet + external-terminal fleet, the common-distribution channel.
45%
Lower today = bigger route-optimisation prize (target ~85%).
13
Drives the automation + productivity levers.
Indicative annual benefit
2.21M
Of in-scope transport spend~10.5%
Typical payback< 12 months
Conservative–stretch band€1.6M – €3.0M
Route optimisation & fleet utilisation€1.47M
Driver app / e-POD€0.23M
Freight settlement automation€0.22M
Planning productivity & control tower€0.13M
IT / licence consolidation€0.15M
Figures are a preliminary model, not a quote. Amber assumptions (cost/FTE, leakage %, route-opt %) sit behind the sliders — we validate them with your actuals.
08 — Maturity / Mognadskurva

Where your transport layer sits — and where it could

We've pre-positioned you from our conversation. Adjust any axis — this is your read, not our grade. The story is the gap between your world-class warehouse and the transport layer above it.

Transport today With Shipsy Your warehouse
Stage 2
Stage 1
Stage 2
Stage 2
Stage 2
Stage 1
Your warehouse runs at Stage 4. Your transport layer sits at 1.7. Closing that gap — to Stage 4 with Shipsy — is the ~€2.2M opportunity, delivered in a phased rollout.
1 · Reactive2 · Fragmented3 · Integrated4 · Optimised5 · Autonomous

Let's turn this into your business case

A short working session to pressure-test these numbers against your data — then the 2-day diagnostics + business-case workshop ahead of your autumn budget cycle.

Ahead of your evaluation, we're also happy to share what we've learned from the RFP and TMS-selection processes of comparable Alco-bev players — what makes an evaluation and rollout succeed, best had before the RFP is written.
Confidential — prepared by Shipsy for Spendrups Bryggeri · not for distribution · Skål 🍻